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The right soft toy could turn out to be a pal for life! So, whether you’re looking for a gift for a newborn, baby or toddler we’ve chosen our range like we’re auditioning best friends: they’ve got to be loyal, fun, full of character and big on huggability.

Browse plush toys that score full marks for furry softness, alongside dolls and animals with old-fashioned charm and heirloom-quality, vintage-looking detailing. 

All our cuddly and soft toys have major shelf-appeal too, so when their owner is too young (or gets too big) to play with them, they can still play a treasured part of your nursery or home.

Whoever you choose, these soft toys will be your baby or toddler’s companion on thousands of childhood adventures.